Wagga Wagga is fast gaining recognition as a leading tourism destination, attracting 1.3M visitors annually and the highest portion of visitor spending of all the Local Government Areas (LGA) in the Riverina.

Visitors can already experience a vibrant calendar of festivals and events, a prospering food and wine scene and an array of nature-based attractions and activities.

With significant opportunity for growth and development, strategic direction is required to ensure projects and initiatives are moving towards a unified, long-term objective which will deliver significant benefit to the city, community and region.

A Destination Management Plan for the Wagga Wagga Local Government Area will be the first of its kind for the city and result in a strategic, holistic and collaborative framework for our city’s visitor economy.

The aim of the strategy is to drive growth in current and emerging tourism sectors and unlock new market growth opportunities. The multi-faceted strategy will give consideration to value-adding tourism opportunities, tourism infrastructure, skills, innovation, marketing and branding.

The result of the strategy will be to strengthen Wagga Wagga's tourism profile, increase visitation, length of stay and visitor dispersal throughout the region for the economic and social benefit of the community.

Project updates

Focus Groups | Expressions of Interest

We're on the lookout for enthusiastic individuals to be involved in paid key focus groups to help shape the future of tourism in the Wagga Wagga Local Government Area. See below expressions of interest that are currently available.
  • Youth Focus Group

    We're on the search for vibrant and creative minds to help shape the future of tourism in Wagga Wagga. If you're a young person living in Wagga Wagga aged between 16 and 24 years we're inviting you to express your interest to participate in a paid youth focus group session.

    Expressions of interest are now closed.

  • Visitor Focus Group

    We are asking genuine visitors to Wagga Wagga to express their interest in undertaking a paid focus group to understand their experience in the region, motivation for visiting and what they’d like to see in the future.

    Expressions of interest are now closed.