NSW Health has launched a new mass media behaviour change campaign aiming to address the issue of vaping by young people. The campaign, ‘Every vape is a hit to your health’ utilises powerful creative to encourage young people to consider the proven health harms of vaping, such as nicotine addiction, lung damage, breathlessness, nicotine poisoning and burns from exploding vapes.

The campaign has been developed by the NSW Cancer institute in consultation with young people and medical experts, and includes testimonial videos of young people who have experienced the health harms of vaping.

To find out more please visit the website, view the videos on YouTube, and share posts from the Cancer Institute Facebook page.

For more information for young people, parents, carers, teachers, schools and health professionals go to the NSW Health Vaping Toolkit, which includes two new factsheets to support the campaign - Nicotine addiction and Vaping Quit Support.

The NSW Health: Guide to support young people to quit e-cigarettes supports all health professionals and others who work with young people to effectively address e-cigarette use, support young people to manage nicotine withdrawals, and assist young people in quitting e-cigarettes.